About Me:

Dominic Dorsey II is a student activist, entrepreneur, poet, aspiring author, radio personality and president of every organization he's ever joined since the 7th grade. He began a career in public speaking at the tender age of 13 and has spoken in front of crowds ranging from 50 to 800 people at any given setting. From working on an Anti-Violence Teen Resolution in Washington D.C. to present to congress, to staging a protest against his university for racial discrimination and student funding inequity. Dominic prides himself on the lessons of leadership he's learned across the way. Lessons he hopes to share with students across the country. With Music (hip hop in particular) being his passion, this blog is a place to organize all his thoughts and observations on the topic. Along with stories addressing politics, pop culture, race & ethnicity and religion; it is the hope that in visiting this site, subjective analysis can stimulate conversation to enlighten the masses.

Random:

Donna Simpson of New Jersey is looking to go down in history as a women that weighs 1,000 pounds (SMH). She told telegraph.co.uk, “I’d love to be 1,000lb. It might be hard though. Running after my daughter keeps my weight down.” She's got three kids, from 3 to 14. Where's Howard Stern now? (*shoutout to Illseed @AllHipHop.com)

The New Old Spice Commercial = Win

Posted by dap_dorsey Feb 14, 2010



Okay, let me tell you why this commercial is so epic. It's the funniest commercial that aired during the Superbowl. Period. Why? Because the comedic timing is impeccable and the ability to say any of this with a straight face makes you more of a legend than Will Smith and a dog surviving a bio-nuclear attack in a post-apocalyptic zombie infested metropolis. I digress.

This commercial also signifies something very important. Usually you'll see advertising campaigns with dual marketing. Take McDonalds for instance. They're infamous for this. They have the advertisements they run on ABC, NBC, CBS, Oxygen, Lifetime, Spike TV and USA...then they have the advertisements they air on BET or on VH1 during "For the Love of Ray J". The difference? One is of a good old American, wholesome family in a mini-van pulling up to the drive thru arguing only to have the dispute settled by the warm caress of two all beef patties, special sauce, lettuce, cheese, pickles and onions on a sesame seed bun. Or maybe two orders of chicken nuggets, a happy meal and an ice cold Coca-Cola drenched from condensation. Mouthwatering and good clean fun...

Then you get the BET version. Everyone is on a basketball court, or rapping. The last attempt was an R&B crooner singing about McNugget Lovin'. I swear if I see that McNugget commercial with the black couple in the log cabin free-styling about sweet and tangy sauce again I'm getting my nunchucks. And why is it only Chicken McNuggets we're singing about!?!? What are you trying to say!?!? I mean,...*sigh*, I digress...



Back to Old Spice. This is the Superbowl. More people watch this singular event than any other sporting event arguably in the United States. Not only that, but the cost of a 30-second ad on the Super Bowl has skyrocketed from $600000 in the mid-'80s to an estimated $2.6 million for this past Sunday's game. So you mean to tell me, Old Spice thought enough of the black community to not only make a black man a spokesperson, but the feature sex symbol as well?!? Not that I'm unaware of the legendary genital prowess associated with black men or their over publicized and stereotyped male libido, but they said smell like a man smells. Not a black man, a man. It wasn't coonish or buffoonery. It was funny, but universally. Anyone can relate to the campy style without perpetuating any negative societal beliefs. I can honestly say that if you were to insert an Asian man or a Latino man in this commercial it would be just as effective. For once, I didn't see race as the driving force behind the commercial.

I had a bone to pick with Old Spice for a minute for naming their new sent Swagger without a single black man in sight. But now? I think I may buy a few bottles. In essence, they did their job and for once, I'm not offended. But I bet you already knew that.

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